Today I present this post to you from the hand of a true expert in inbound marketing, Roger Bretau . We've started a b2c email list, so soon you'll see an article of mine on his blog, Network Marketing . The need for inbound marketing Good. A pleasure to write on David's blog. I would really love to talk to you, during the next few lines, about something that I am really passionate about: inbound marketing. In fact, the objective of this article is for you to perceive the b2c email list value contribution that inbound marketing makes. Do you know what Inbound Marketing can bring you? Roger Bretau replies I have thought it convenient, to begin with, to make this introduction in the form of a quite real experience that I had. So, imagine the following situation.
You are at the end of 2011 and you are managing different social media channels, some of which you have b2c email list and others you are the one who manages them. It is not strange. You are responsible for marketing and communication. Your boss, who is a bit skeptical about online marketing, especially content marketing, asks b2c email list you things like “How many conversions has the blog you run brought us this month?” Your face is starting to look like flan. “Are you seriously b2c email list me about the conversions that a blog brings?” He comes to mind. You strive to get information from Google Analytics, which you have proudly installed and believe that you will be able to analyze everything. You're wrong. You are not Avinash Kaushik .
You start to wonder things like: “What conversion should each channel have?” “Okay, the blog does not usually bring direct b2c email list in terms of brand, but it sure does bring something” "But what do I tell my boss, what does the blog contribute 'brand'"? Be careful, Roger, you already know that he has a very focused CPA mentality. It won't do. I begin to analyze models of contribution to the conversion . You think the following: Online marketing lacks coordination capacity Creating content has to work because it gives visibility, but I can't justify it with data. I have an intuition, but I can't really b2c email list it. This is all to get visitors, but I would like to have something to 'close the loop'. Does it ring a bell? I bet so. It happened to me. Later, searching the internet, I began to realize that there were some entrepreneurs who used a concept that, at least, caught my attention: Inbound Marketing .