Short content information flow belongs to the battlefield of time. Zhihu's "ideas" should attract more users' time, and it has some natural Tunisia Phone Number List advantages when combined with its own platform. 1. Pay attention to the content released by big Vs The big Vs that users have followed before have basically had excellent answers and are leaders in some vertical knowledge fields. Therefore, their "ideas" content will naturally be the derivation of their knowledge sharing. In order to maintain the image of their own knowledge identity, Big Vs sharing life gossip content is a small probability event.
Since users can pay attention to the dynamics of these big Vs in the question and answer, and like the dynamics, they will inevitably pay attention to all aspects of their content, such as a point of view, a shared article, and so on. 2. Algorithm recommended Tunisia Phone Number List content Just paying attention to the content of the big V that has followed, it is easy for users to finish the information flow in a short time. Therefore, Zhihu, on the other hand, has added algorithm-recommended content to "ideas", and users can also follow interested publishers. Algorithmic recommendation is the advantage of Zhihu. It has users' search data, browsing data, like data, attention data, etc., so it can accurately profile users' preferences, and then recommend interesting content for them, forming an effective stay.
Topic operation content At present, Zhihu also takes the form of topic operation in "ideas", and has opened up channels such as "illusion of interest", "beauty of architecture", "cold knowledge", "delayed photography" and so on. On the one hand, this Tunisia Phone Number List kind of lightweight discussion is beneficial for users to participate in it and form more UGC precipitation. It will better realize the migration, and realize the user stay by combining with various hotspots. 4. Short video Short video is a huge incremental market under the information flow. The latest research mUserTracker shows that as of May 2017, China Mobile's monthly active Tunisia Phone Number List video devices reached 1.01 billion units, with a usage time of 19.87 billion hours, reaching a record high. At present, users are used to seeing short video content in the information flow, so adding short video content to the information flow of Zhuihu will also greatly improve the user retention time. And knowledge-based short videos have also attracted widespread attention.