How many people work there? What Phone Number Database industry are they in? Where are they active? And so forth. Technographic data : What tools are currently being used? 2. Standardize the data policy Now that Phone Number Database you know which data you want to collect, it is important to ensure that data quality is guaranteed. Many companies have not made a clear policy about this, which makes proliferation Phone Number Database unavoidable. In order to take all interests into account, multiple stakeholders must be involved in the development and implementation of this policy.
It is essential that (especially) sales and Phone Number Database marketing clearly define what a 'lead' is. Such agreements must be laid down with internal SLAs in order to create clarity and to optimize cooperation between all parties involved. More details about this including underlying principles (including the demand Phone Number Database waterfall of Sirius Decisions ) I have described in this article on LinkedIn . Either way, make sure Phone Number Database everyone speaks the same language! Responsibility for the implementation of the policy In addition to clear agreements, a few people from different disciplines (for example sales, marketing and legal ) must also be given (and feel) responsibility for the implementation of the policy.
Careful consideration should also be Phone Number Database given to who will have rights to modify data and how this will be monitored. If you look at the organization of data, marketing data (in general) must be housed in a Marketing Automation Platform (MAP) and sales data in a CRM, which must be integrated with each other. In addition Phone Number Database to these two systems, there is often a multitude of other systems that collect and store data. Think of Facebook, Google, CMS, e-learning platforms, video marketing platforms (Vidyard), and so on. Also read: International SEO.